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quick procrastination fix (do a birthday gift)

quick procrastination fix: do a birthday gift

(4 min read.) I came up with this quick procrastination fix for a really good reason. I NEEDED it. I’ve needed to overcome procrastination on almost every writing project in my entire life. The strategy below is my best weapon.

(Real talk, I used it to get this blog post done.)

If this tip doesn’t work for you, you’ll still come away knowing one of my private secrets. Plus, you’ll see living proof that even if you procrastinate, you can end up quite f*ckin’ prolific. I certainly have. But even after writing for decades and reading like 300 books about how to throw this behavioral habit out of my airplane, procrastination remains my co-pilot.

Procrastination is my Co-Pilot

Procrastination is the (seemingly) voluntary yet (explicitly) undesired delay of an activity or action. In scientific terms, procrastination is a behavior driven by dopaminergic modulation in your limbic system. In real terms, if you WANT to write, but you somehow you just… don’t? You clean the kitchen. You call a friend. You do a little more research. You get on Wikipedia and become the world’s greatest expert on the history of scrimshaw. You get on Netflix and become the world’s greatest expert on Visually Stunning Dystopian Thrillers With Strong Female Leads Who Wear Curtain Bangs.

Baby, that’s called procrastination.

It’s my hobby. It’s my passion.

If you procrastinate, some of it is probably anxiety that you can manage and control (I did and I do.) But did you know scientists have studied twins and found that procrastination looks to be about 46% GENETIC? That’s not a willpower problem. That’s not discipline, work ethic, or confidence. It’s DNA: nature’s thug! Recent lab science about procrastination increasingly shows (2019, 2018, 2017) that some of us were lowkey doomed in the womb.

Even if you got lucky in the genetic mix, you’ll end up procrastinating sometimes. It’s a natural part of writing. Like (sincerely) when a flower needs to be in a bud for a while before it can bloom. You’re fine. It’ll be fine.

How to Overcome Procrastination

So okay, it’s fine and perfectly natural and it’s gonna happen. But procrastination is not fun and it can wreak havoc on your career and on your earthly peace. So, let’s get this f*ckin’ sorted.

When procrastination shows up, here’s my favorite thing to do:

Pick someone. (Someone you know in real life.)

Now, get out of your own navel and get into making something this specific person will love.

The thing you wanna write? You’re writing it for them now.

Like your best lasagna, you’re making it to serve to this person.

It’s not your masterpiece.

It’s their birthday present.

Think about ‘em for a moment. What are they like? Are they fast, slow, funny, bashful, chaotic? What stuff do they like? Can you catch some of the vibe you feel when you’re around this one, real, specific person?

Now, try writing.

FOR THEM.

Not for you. Not for your “creative expression” or self-actualization or whatever. You’re doing generosity. You’re doing birthday present. It’s not about you. (This framing shift is wonderful for mood and lethal to anxiety.)

How to Pick the Right Person for this Quick Procrastination Fix

Okay, your mileage may vary because your heart is your own, but personally I find it most helpful to choose someone who’s slightly intimidating. Maybe an acquaintance who I admire and who seems a bit out of my league; someone who it would feel really good to impress. I get the best results when I pick someone who I suspect fundamentally GETS something that’s important to me. We share a sense of humor. Or a sense of style. Or a sense of values. Or a hope for what the future can become.

You want to pick a person who makes you feel hopeful about being understood. But who doesn’t understand you yet. Basically: someone who inspires you.

If there’s no-one in your life like that, it’s okay to pick a celebrity or public figure. Your favorite musician might be a good choice. Just, like, they need to be alive. Don’t pick someone dead!!! In most cases the person you choose may never read/see/hear the thing you’re writing. Likely, they won’t. What’s important is that there’s a POSSIBILITY (however remote) that through a wild chain of fate, they could someday see this thing.

You need to believe they might read it. Don’t fake that. Make it possible for real.

Of course, it’s okay to pick someone close to you who’s actually gonna read your work. It’s okay to write for your best friend. It’s okay to write for your non-estranged twin brother. Personally, that doesn’t motivate me. Those people already love me. I’ve already won. Why would I keep trying?

So, I like to write for someone a little farther away. Someone aspirational. That’s my advice. You don’t need to have a crush on them, but it probably helps.

My Best Guess at Why this Trick Works

All writing is desire. The desire to connect. To communicate. To belong with each other. To share a telescope in a way that bonds us forever. “Can you see what I see?”

It’s a lot easier to focus on doing that (instead of doing the dishes) if you have someone in mind that you’d like to bond with.

Procrastination happens when anxiety outweighs motivation. Boosting your motivation by leveraging your social drive (which is one of your most powerful animal drives) can smash that ratio and drown out the fear that’s trying to get in your way. When you fully engage your desire to connect, nothing can stop you.

(not quite vibing with this? try a different shortcut with write like you drive or get this same idea put in a different way with 90-second writing tip: write for one person.)

xo, megan


Writing coach Megan Cohen is a white cis woman with soft femme hair. She wears a black tee shirt and stands against a white wall. She smiles gently with warm eyes. Her skin is amazing even though she's middle-aged.

These (hopefully) really quite helpful creative writing tips offer what I’ve learned as an award-winning author who writes a million words a year, and what I’ve learned about supporting others as a private writing coach.

There’s no one way to write. There’s only your way. I hope some of my tactics and ideas can help you find it.


Yup, I’m a writing coach.

I work with folks at all levels of experience and all levels of income. My writers range from unhoused teens living on the streets to C-suite executives who want to up-level their communication. If you want a private coaching session but can’t afford it, email megan@howtowritesomething.com and ask for scholarship info.

curious/confused?: what does a writing coach do (and not do)



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